Digital marketing specialist resumes should demonstrate multi-channel performance with specific metrics. Recruiters want to see which platforms you operate, at what budget scale, and what your campaigns actually achieved.
How to write a digital marketing specialist resume
Lead each role with the channels owned, monthly budget managed, and primary KPI achieved.
Use platform-specific metrics: ROAS for paid social, CTR and CPC for search, open and click rates for email.
Name every platform you operate professionally: Google Ads, Meta Ads Manager, Klaviyo, GA4.
Show campaign thinking as well as execution — audience segmentation, creative testing, attribution modelling.
Keywords ATS software looks for
Google Ads · Meta Ads · Google Analytics 4 · Email Marketing · SEO · Conversion Rate Optimisation · Klaviyo · ROAS
Sample digital marketing specialist resume
Digital marketing specialist with 4 years of experience managing paid and organic campaigns for D2C e-commerce brands. Managing £180K monthly paid social and search budget at current employer with consistent ROAS above 3.8x.
Digital Marketing Specialist — Luna Skincare (Apr 2023–Present)
Manage £180K monthly paid social and search budget across Meta Ads and Google Ads, maintaining ROAS of 3.8x and reducing CAC by 22% year over year.
Launched and scaled TikTok Ads channel from zero to £30K monthly spend with 4.2x ROAS in first six months.
Redesigned the email welcome series in Klaviyo, lifting first-purchase conversion by 18% and adding £41K in attributed monthly revenue.