Senior data analyst with 5 years of experience translating product and marketing questions into clear, action-driving insight. Built the marketing attribution model at Vela that redirected $1.8M of annual spend.
Senior Data Analyst — Vela Commerce (Apr 2023–Present)
Designed and shipped the multi-touch attribution model now used to allocate $14M annual marketing spend.
Reduced a weekly executive reporting cycle from 9 hours to 30 minutes by automating the dbt pipeline.
Partnered with product to identify and prioritize three retention experiments worth $900k in projected revenue.
Data Analyst — Northshore Health (Jul 2021–Mar 2023)
Built the patient flow dashboard adopted by 14 clinical sites; reduced wait times by 22%.
Standardized definitions across 60+ KPIs in Looker, eliminating 30 hours of weekly reconciliation work.